happy modernism

The dynamic happy spirit is in order. We want to be good, positive and active. We reinvent fashion by mixing products and trends.

The trend is less urban chic and more leisure and casual; it highlights comfort and volumes. The influences of the 70s, 80s and 90s are still felt; everything has fullness in an oversize spirit with dropped shoulders, wide and/or long shapes. The casual trend is expressed everywhere, even in folk/jungle or sport cool spirits. We mix the styles to give pep to the outfits. The army spirit is discreet this season with a few military jackets and zipped bomber sweatshirts that complete the looks.

Neo-romanticism is very present with renewed feminine codes: the steering wheel is everywhere but on modernized, offbeat and even sometimes structured shapes. The details are chosen without overbidding or excess.

Finally, the stripe is everywhere, in basic version, but also multicolored, drawn with a brush or lamé…

good vibes

Fancy a "barred" summer? The stripe gives rhythm to all the pieces of the wardrobe. It invites itself in all its forms this season and in all outfits, from the basic marinière, to the mattress canvas stripe, through the more bohemian dress with lurex threads and the graphic pants or shorts with multicolored stripes or in dotted. It really is scratch-mania!

sweet jungle

A gentle wind from Africa is blowing on children's fashion. The Jungle spirit is adorned with naive animal motifs, with fun lines and supple safari jackets, neutral tones of sand, khaki, sienna, enhanced with powdery colors or sunny yellow. The most of the season: integrate a few ruffles for girls, sweatshirts, a little tie and dye and mix the pieces with faded blue or gray jeans.

Be cool and happy

A wave of optimism and ultra comfort is sweeping through our little ones' closets. Even the smart/chic spirit is cool and more casual this season. The cuts are loose, the looks quirky. The materials are soft, stretchy or textured. Prints and badges are very present, always cheerful and fun. Positive messages, animal motifs, gourmet imagery or the playa spirit are available on all the pieces.

bohemian romantic

The season is still romantic and bohemian, but in simpler outfits with marked detail (large, often monochrome embroidery, lace or English embroidery, ruffles, but rarely all of this mixed together)

The look is still fluid and ultra-feminine but it is more refined, less loaded with stronger biases.

SS 2017 color trends